Professional Fittings of Widex Allure Now Available in Charlotte

April 14, 2025

Our team at Audiology & Hearing Services of Charlotte is proud to introduce the new Widex Allure hearing aids to our patients. If you've been waiting for hearing technology that sounds truly natural while helping you understand speech clearly in noisy places, the Allure might be just what you've been looking for. This new platform from Widex brings several exciting improvements that many of our patients will appreciate.

What Makes the Allure Special

Many of our patients who've tried Widex hearing aids in the past tell us they love how natural everything sounds. The new Allure takes this natural sound quality to the next level. At its heart is the brand-new W1 chip, which works 4 times faster and has 4 times more memory than what Widex used before. This extra power makes a real difference when you're trying to follow conversations in busy or noisy places.

What we find most impressive about the Allure is how it handles background noise differently than other hearing aids. Instead of trying to block out all background sounds (which can make you feel isolated), the Allure strikes a nice balance. You'll hear speech clearly while still being aware of your surroundings. Our patients who've tried the Allure say this makes listening feel much more natural and less tiring throughout the day.

Key Features of Widex Allure

Sound That Feels Right with PureSound™

"Why do hearing aids sound like hearing aids?" That's a question we hear often. The Allure tackles this problem with its PureSound™ technology. Most hearing aids create a slight delay when processing sound, which causes that "hearing aid sound" many people dislike. The Allure processes sound in just half a millisecond - so fast you won't notice any delay. The result? Sound that feels right and natural, like you're not wearing hearing aids at all.

Better Conversations in Noise

Let's be honest - understanding speech in noisy places is probably why you're considering hearing aids in the first place. The Allure's Speech Enhancer Pro feature is a game-changer here. When you're in a noisy restaurant or family gathering, it quickly identifies which sounds are speech and which are background noise. It then gently reduces the noise while keeping speech clear. In testing, 92% of people preferred this approach when trying to have conversations in noisy places.

No More Embarrassing Whistling

If you've tried hearing aids before, you might have experienced that annoying whistling sound (feedback) that happens sometimes, especially when putting on a hat or hugging someone. The Allure has a completely new approach to managing this problem. Instead of using methods that can make sound quality worse, it uses a smart system that shifts certain frequencies only when needed. This means no whistling, but also no compromise on sound quality - which music lovers will particularly appreciate.

Connectivity and Streaming

The Widex Allure offers seamless connectivity for today's digital world:

  • Direct streaming from both iOS and Android devices
  • Hands-free calls for iPhone users
  • Compatibility with Bluetooth LE Audio
  • Future readiness for Auracast™ broadcast audio systems (via a firmware update)

The New Widex Allure App

The redesigned Widex Allure app offers an intuitive and customizable experience for managing your hearing aids. Key features include:

AI-Powered Assistants

  • AI Quick Assistant: Get instant sound recommendations based on other users' preferences in similar environments
  • AI Sound Assistant: Create personal sound settings for specific situations

Customizable Sound

Adjust bass, midrange, and treble frequencies to optimize sound in challenging listening environments. You can also control the balance between streaming audio and environmental sounds.

Enhanced Accessibility

The app is designed with accessibility in mind, offering adjustable text size and both light and dark mode options. Video guides and tracking features for misplaced hearing aids provide additional support.

Apple Watch Integration

Control your hearing aids directly from your Apple Watch, including volume adjustments, program changes, and battery status checks.

Widex Allure Models and Accessories

The Widex Allure is currently available as a rechargeable receiver-in-canal (RIC) device in three technology levels (440, 330, and 220). It comes in 10 color options to match your personal style preferences.

Charging Options

  • Standard Charger: A compact, stylish device offering reliable charging. A 4-hour charge provides a full day of use, while a quick 30-minute charge gives you 4 hours of use.
  • Charge n Clean: This innovative charger combines charging with automatic drying and sanitization, helping to extend the life of your hearing aids and ensure optimal performance.

Additional Accessories

  • Widex RC-DEX: A simple remote control for easy volume adjustments and program switching
  • Widex TV Play 2: Stream high-quality TV audio directly to your hearing aids

Why Getting Professionally Fit Makes All the Difference

"Can't I just buy hearing aids online or over-the-counter?" We get this question a lot, and it's a good one. While those options exist, they're a bit like buying prescription glasses without having an eye exam. You might get lucky, but chances are they won't be quite right for your specific needs.

When you come to see us at Audiology & Hearing Services of Charlotte, we don't just hand you hearing aids and send you on your way. Our audiologists take the time to program the Allure specifically for your unique hearing needs using something called Real Ear Measurement (REM).

What's REM? It's a fascinating process where we place a tiny microphone in your ear canal while you're wearing your hearing aids. This lets us actually measure the sound that's reaching your eardrum - not just what we think is reaching it. Based on these precise measurements, we adjust your hearing aids to make sure speech sounds clear and comfortable for your specific hearing loss.

One of our patients recently told us, "I tried hearing aids years ago and couldn't stand them. This time with the proper fitting, I can't believe the difference!" This is why we invest in this technology and why we take the time to get things right. Your success with hearing aids depends on this personalized approach.

Is the Widex Allure Right for You?

We've fitted the new Allure hearing aids for many patients already, and we've noticed some patterns in who loves them most:

  • First-time hearing aid wearers: If you've been putting off getting hearing aids because you're worried they'll sound unnatural, the Allure might change your mind. One new patient told us, "I forgot I was wearing them after the first hour!"
  • Restaurant-goers and social butterflies: Do you avoid your favorite restaurants or decline invitations because it's just too hard to follow conversations? The Allure's Speech Enhancer Pro makes a noticeable difference in these challenging situations.
  • Music enthusiasts: If you've stopped enjoying music because it doesn't sound right anymore, the Allure might rekindle your passion. A patient who plays piano said, "For the first time in years, I can hear all the notes clearly."
  • Busy people on the go: With 25 hours of battery life (even with 7 hours of streaming) and protection against water and dust, the Allure keeps up with active lifestyles without constant recharging.
  • Smartphone users: If you like the idea of controlling your hearing aids with your phone or connecting to calls and music, the Allure offers simple, reliable connections to both iPhones and Android devices.

What Makes Widex Allure Different from Other Hearing Aids?

The hearing aid market offers many options, but several factors set the Widex Allure apart:

  1. Focus on natural sound: While many manufacturers prioritize speech understanding at the expense of environmental awareness, Widex has designed the Allure to provide a balanced, natural listening experience.
  2. ZeroDelay technology: By processing sound in just 0.5 milliseconds, the Allure virtually eliminates the delay-based distortion found in many other hearing aids.
  3. Innovative feedback management: The new Adaptive Dynamic Feedback Controller uses frequency shifting rather than traditional feedback cancellation, preserving sound quality while preventing whistling.
  4. AI-powered personalization: The Allure app's AI assistants provide recommendations based on both your preferences and the collective experiences of other users in similar environments.

Our Expertise with Widex Technology

At Audiology & Hearing Services of Charlotte, our team has extensive experience with Widex hearing aids. Our audiologists, including Dr. Melissa Karp and Dr. Ivy Saul, stay up-to-date with the latest advancements in hearing technology to provide you with the best possible care.

We take a comprehensive approach to hearing care, beginning with a thorough audiological evaluation to accurately assess your hearing needs. Based on these results, we can determine if the Widex Allure is the right solution for you and which technology level would best meet your needs and lifestyle.

During the fitting process, we use Real Ear Measurement to ensure your devices are programmed optimally for your specific hearing loss. We also provide comprehensive training on using and caring for your hearing aids, including guidance on using the Widex Allure app to customize your listening experience.

Ready to Hear the Difference for Yourself?

Reading about new hearing technology is one thing, but actually experiencing it is quite another. We'd love to show you what the Widex Allure can do for your specific hearing needs. The best part? You can try it with no obligation.

When you come in for a consultation, you'll meet with one of our experienced audiologists who will take the time to understand your hearing challenges and lifestyle needs. We'll perform a comprehensive hearing evaluation and, if appropriate, let you experience the Allure technology firsthand.

Many patients tell us they wish they hadn't waited so long to address their hearing loss. We often hear the same refrain: "I had no idea how much I was missing until I could hear it again!"

Give us a call at 704-412-7975 to schedule your appointment at our office in Charlotte. We're looking forward to helping you reconnect with the sounds that matter most in your life.

Written by
Reviewed by
Dr. Melissa Karp, Au.D.
Audiologist
Read full bio

Melissa Karp is a board-certified audiologist with special expertise in tinnitus treatment, auditory processing disorder (APD) evaluation, hearing aid fitting and aural rehabilitation.

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